Summary of the work
Project Overview
Following the acquisition of VAG Group by Georg Fischer (GF), the Klamflex website required more than a conventional redesign. The platform needed to evolve alongside the company’s new corporate structure while retaining the established Klamflex product offering and technical information relied upon by engineers, contractors and industry professionals.
We redeveloped the website as a WordPress CMS-driven system, providing the client with greater control over website content, products, technical documentation and project information.
A key component of the redevelopment was the alignment of the Klamflex digital presence with GF’s corporate identity and brand guidelines, ensuring that the website reflected its position within the wider GF organisation while maintaining the Klamflex brand and its established product offering.
The redevelopment also incorporated custom front-end functionality for technical documentation, including cache-busting functionality for PDF manuals, ensuring that updated engineering documents are served to users without outdated cached versions being displayed.
The result is a modern, responsive and scalable platform that combines structured industrial product information with a CMS architecture designed for ongoing content management and future growth.
Client
VAG-Klamflex South Africa
Industry
Engineering & Manufacturing
The Challenge
The existing website required a comprehensive redevelopment to improve the way Klamflex’s extensive range of pipe fittings, technical documentation and completed projects were presented online.
At the same time, VAG Group had undergone a significant corporate change. GF completed its acquisition of VAG Group in September 2025, with VAG becoming part of GF’s Industry and Infrastructure Flow Solutions division from 1 October 2025.
This introduced an additional requirement: the Klamflex website needed to align with the Georg Fischer corporate identity and applicable GF brand guidelines, while continuing to represent Klamflex’s established products and market presence.
The website also contained technical documentation that is important to engineers and other industry users. Ensuring that users always receive the latest version of technical and installation manuals was therefore an important technical consideration.
The redevelopment needed to address several objectives:
- Modernise the overall website experience.
- Align the visual identity with the wider GF organisation.
- Provide a flexible CMS for ongoing content management.
- Improve the presentation of products and technical information.
- Structure product information for easier navigation and discovery.
- Digitise and improve access to technical documentation.
- Provide a scalable platform for future content and product expansion.
- Improve search-engine visibility through structured on-page SEO.
- Ensure updated technical PDF documents are delivered without stale browser or front-end cached versions.
Our Approach
Our Solution
We delivered a complete redevelopment of the Klamflex website using WordPress as a CMS-driven platform, replacing the previous approach with a more flexible content-management architecture.
The website was redesigned and developed around the requirements of an engineering and manufacturing audience, with emphasis placed on clear information architecture, technical content accessibility and responsive performance across desktop, tablet and mobile devices.
The visual and structural design was developed to bring Klamflex into alignment with the Georg Fischer corporate identity, following the acquisition of VAG Group. The implementation balances the requirements of the parent company’s brand system with Klamflex’s existing product and market identity.
Product information was structured into accessible digital catalogues, while technical and installation manuals were integrated into the website so that important documentation can be accessed directly by users.
Custom front-end cache-busting functionality was also implemented for PDF documentation. This ensures that when technical manuals are replaced or updated, users receive the latest version rather than an outdated cached copy, an important consideration for a website serving engineering documentation.
The redevelopment was complemented by SEO implementation and performance-focused development to provide a strong technical foundation for the site’s ongoing growth.
Features Delivered
- Professional WordPress website development.
- CMS-driven architecture for ongoing client-managed content.
- Responsive website design across desktop, tablet and mobile.
- Website redesign aligned with Georg Fischer corporate identity and brand guidelines.
- Integration of the Klamflex brand within the wider GF corporate structure.
- Structured digital product catalogues.
- Product information architecture designed for easier navigation and discovery.
- Digitised technical and installation manuals.
- Custom PDF cache-busting functionality to ensure users receive updated technical documentation.
- Dynamic project portfolio with project descriptions and image galleries.
- Improved website navigation and information architecture.
- Full on-page SEO implementation.
- Search-engine-friendly content structure.
- Performance-focused front-end implementation including export of all front-end image assets to webp formats.
- Scalable CMS architecture for future product and content expansion.
- Modern, consistent interface designed for an industrial and engineering audience.
Technology Stack
- WordPress
- PHP
- HTML
- CSS
- JavaScript
- MySQL
- Figma
- Custom WordPress development
- Custom front-end functionality
- SEO optimisation
Brand Integration
A key aspect of this redevelopment was the integration of the Klamflex website into the Georg Fischer ecosystem following GF’s acquisition of VAG Group.
GF officially completed the acquisition of VAG Group on 30 September 2025, with VAG becoming part of GF’s Industry and Infrastructure Flow Solutions division from 1 October 2025. GF describes the acquisition as strengthening its flow-solutions portfolio, particularly within water infrastructure and industrial applications.
The Klamflex website therefore required a visual and structural approach capable of reflecting its relationship with the wider GF organisation while continuing to communicate Klamflex’s own products, technical capabilities and market offering.
This required careful consideration of:
Corporate brand alignment.
- Typography and visual hierarchy.
- Colour and design-system implementation.
- Consistent presentation of company and product information.
- Integration of the Klamflex identity within the broader GF brand environment.
- Maintaining a professional visual language appropriate for the engineering and infrastructure sector.
Technical Documentation & Cache Management
Because the Klamflex website provides technical documentation used by industry professionals, ensuring the delivery of current documentation was an important technical requirement.
Custom front-end cache-busting functionality was implemented for PDF manuals. When a document is updated, the website can append a version parameter to the resource, preventing browsers and intermediary caching mechanisms from unnecessarily serving an older version.
This provides greater confidence that engineers and other users accessing technical documentation are viewing the latest available version.
SEO & Digital Visibility
The redevelopment included a comprehensive on-page SEO implementation designed to establish a stronger technical foundation for organic search visibility.
The implementation focused on:
- Structured page and product content.
- Search-engine-friendly information architecture.
- Metadata optimisation.
- Heading structure.
- Internal linking.
- Technical SEO considerations.
- Crawlable and accessible content.
- Optimised presentation of product and technical information.
The objective was to make the extensive Klamflex product and technical content easier for both users and search engines to discover.