Astral Ocean Watercolours ALGA Digital

Summary of the work

Project Overview

We developed a complete online store for a startup arts & crafts business, using WordPress and WooCommerce. The project included end-to-end e-commerce setup, brand development, and a strong SEO foundation to support long-term growth.

Client

Astral Ocean Watercolours

Industry

Arts & Crafts Retail (E-commerce)

The Challenge

As a new player in the arts and crafts industry, the client needed more than just a website. They required a complete digital storefront that could help them stand out against established competitors, reach new customers, and scale as the business expanded.

Our Approach

Our Solution

We created a full-featured website for the client, combining a static business presence with a dynamic WooCommerce store. Our solution allows bundled products with separate pricing from individual items, making promotions and kits simple to manage, while stock is tracked automatically for each component. Alongside this, we ensured a modern design, secure payments, and an SEO-ready structure to help the business grow.

Features Delivered

  • Comprehensive brand inception and development, including brand identity guidelines.
  • Professional business website with a modern, user-friendly design. Fully CMS-ready.
  • Full e-commerce functionality powered by WooCommerce.
  • Secure PayFast payment integration.
  • BobGo smart shipping integration with real-time order tracking.
  • Full on-page SEO setup and integration with RankMath for strong search engine visibility.
  • Google Business Profile inception and setup, ensuring brand consistency across all platforms.

Technology Stack

  • WordPress
  • Elementor Page Builder
  • WooCommerce
  • CSS
  • PayFast
  • BobGo
  • RankMath
  • Figma

Demo

Explore the full online store and business website in action by visiting the live site. See how we combined a modern, user-friendly design with robust e-commerce functionality, bundled product management, and SEO-ready foundations to deliver a complete digital solution.

https://www.astraloceanwatercolours.co.za/

Client Feedback

“Alan and Gareth were absolutely brilliant at assisting me with the creation and integration of my e-commerce website. They were professional, on hand for any queries and it was overall a great experience working with them both. I highly recommend ALGA Digital.”

Shelly Gardiner, Owner Astral Ocean Watercolours